In order to find the relevant conversations that are related to your music and your brand, you need to engage in a daily listening exercise. Many people find the social media landscape to be overwhelming because of the abundance of conversations that take place. How do you find the relevant conversations and the important influencers who will champion your brand and filter out all of the noise at the same time?
It’s really important to identify influencers who, once you build a relationship with them, will share your story and your music. Chris Brogan (@chrisbrogan) and Julien Smith’s (@julien) book, Trust Agents, used a very good example of how Madonna continued her success by the selection of the right influencers. In the chapter of the book called, One of Us, the authors pointed out that Madonna kept herself relevant by focusing on the newcomers rather than sucking up to the key industry personalities. Madonna had a great model.