My original post about Gary Vaynerchuk (@garyvee) and his book, Crush It, first appeared on my PR 2.0 Strategies blog. I discussed how when I saw Gary deliver a keynote presentation at the IMS 09 Boston Conference that I was taken by his energy and enthusiasm. As soon as Gary entered the room and took the stage, he sent out one very clear message: Pure PASSION. You know there’s an old saying that if you could bottle it, then you would make millions. Well that certainly applied here. Gary’s energy is contagious and his book is a motivating story of how you can use passion and your own DNA to change your life.
In order to find the relevant conversations that are related to your music and your brand, you need to engage in a daily listening exercise. Many people find the social media landscape to be overwhelming because of the abundance of conversations that take place. How do you find the relevant conversations and the important influencers who will champion your brand and filter out all of the noise at the same time?