Hi everyone! I’ve been out of pocket for a little while gearing up to launch my new company (this week) and also moving our offices. While my attention is focused on the new business, I wanted to introduce you to one of my favorite PR experts in the music industry. Her name is Ariel Hyatt and she will be guest blogging on my site, so that you can continue learning about PR 2.0 and what’s important for independent artists to know about their public relations programs.
A little about Ariel….
Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists, authors and filmmakers to blogs, podcasts, Internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres. Educating musicians is her passion and her philosophy is: combine social media with Internet marketing to help artists grow their fan bases and increase their income.
Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Social media and online marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 10,000 subscribers and the list is steadily growing. Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, CMJ, The Future of Music, ECMAs & OCFF (Canada),CMJ, NARAS, The Taxi Road Rally and The BMI Music Panel Series.
Ariel also proudly serves on the board of Sweet Relief. Sweet Relief Musicians Fund provides financial assistance to all types of career musicians who are struggling to make ends meet while facing illness, disability, or age-related problems.
I hope you enjoy Ariel’s posts. She has a wealth of knowledge to share with you!
February 4th, 2010 at 9:16 am
Deirdre,
It is exciting to hear that about your launching a new company. Bravo. Hope the move goes smooth
Well, musicians helped propel success of the early social media venture MySpace, and there’s plenty more than that nowadays. So you have picked a gr8 niche.
Music is of course a natural format for social media. After all, it’s “the universal language” and can go viral anywhere in the world, right? Instead of online word of mouth you have online word of ear marketing.
So looking forward to what Ariel has to say, indy artists can use advice from seasoned experts.
February 4th, 2010 at 5:23 pm
Hi Deni! Thank you
I’m very excited about our new company. The official launch is Monday. You’re right, music is a natural fit for social media and allows us to connect with artists, learn so much more about them and feel closer to their work. I think you will really enjoy Ariel’s posts. She is a passionate PR professional and has so much great insight to share.