iTunes, the sleeping giant of the download market, awoke on the wrong side of the bed to declare war on Amazon MP3’s “Daily Deal.” The Daily Deal typically prices a current release for $1.99 – $3.99 for one day. Puffed up with the success of the Daily Deal, Amazon started asking record labels to give it daily exclusives. That was iTunes wake-up call to say it’s taking its football home if labels don’t stop participating in Amazon’s promos. ITunes went so far as to declare that it would not support some releases that are part of the Daily Deals. Amazon’s strategy to promo certain releases ahead of their official availability dates with their Daily Deals is threatening iTunes eclipse of these early marketing strategies. Shoulda seen it coming.
Tags: Amazon, Apple, Daily Deal, iTunes, MP3
March 14th, 2010 at 11:45 pm
“…to the core”, that’s funny.
I hope this is not the beginning of the end of the Daily Deals. I like them!
March 20th, 2010 at 3:11 am
Hey, Josh. We’ll have to see how it all rolls out.