online generics

Apple Irked to the Core with Amazon

March 4th, 2010

iTunes, the sleeping giant of the download market, awoke on the wrong side of the bed to declare war on Amazon MP3’s “Daily Deal.” The Daily Deal typically prices a current release for $1.99 – $3.99 for one day. Puffed up with the success of the Daily Deal, Amazon started asking record labels to give it [...]

Filled Under: Marketing

Business 101 in the Mousehole

July 31st, 2009

Kudos to John Jurgensen (WSJ, 7/31/’09) for picking up on the Seattle- and Portland-based Modest Mouse, not just for their solid melodic tunes but for the indie band’s lessons on marketing music. The band has put out several singles on some very cool-colored vinyl and is free-streaming on Stereogum and Modestmousemusic.com. This Tuesday’s release of [...]

Filled Under: Marketing

“Musician, Market Yourself”

July 22nd, 2009

Check out the article “Musician, Market Yourself” in the New York Times by Brad Stone:
http://www.nytimes.com/2009/07/22/technology/internet/22music.html?_r=1&scp=6&sq=%20brad%20stone&st=cse
For those indie artists committed to bypassing a major label deal and doing their recording and marketing, Polyphonic is worth looking into. Formed by  music industry trio Adam Driscoll (Mama Group co-CEO), Terry McBride (Nettwerk CEO) and Brian Message (ATC & [...]

Filled Under: Marketing