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Interview with Conductor, Composer, and Performer Stella Black

April 18th, 2010

Welcome to Music Quench, Stella. Your credentials in the music industry are as impressively diverse as are the cultural and musical influences that have shaped them. Would you please share your Fodor’s-ish journey from your rural South beginnings in the heartland of country & bluegrass music to your operatic & classical evolution in Europe.
As most [...]

Filled Under: Marketing

Interview with Natalie Gelman

April 9th, 2010

Singer/songwriter Natalie Gelman is quickly gaining acclaim and recognition for her music. Her passionate songs and voice have brought comparisons to Sheryl Crow, Tori Amos and Jewel. Upon releasing her debut album Natalie rollerbladed 1500 miles up the East coast from Miami, FL to NYC raising money for charity in concerts along the way. Currently [...]

Filled Under: Marketing

Interview with George Kitching of Overspill Poets

April 8th, 2010

You guys have come a long way so far on your musical journey from the Tyneside flats where Overspill Poets was first conceived and developed between delivering sandwiches to office workers and watching endless re-runs of Auf Wiedersehen Pet with spirited impromptu jams. There are a lot of up & coming bands that can benefit [...]

Filled Under: Marketing

Marketing Your Music: A New Series of Interviews with Indie Artists

April 2nd, 2010

I have been asked to write a series of posts about the business of music, in particular, marketing strategies for helping you promote your music in today’s marketplace which I am excited to do. Before kicking that off I just want to say a few words about what an exciting time it is to be [...]

Filled Under: Marketing

Social Media, Go-Givers and Sharing Music

March 25th, 2010

I was reading Ben Parr’s article, “HOW TO: Use Social Media for Sharing Music”
http://mashable.com/2009/04/18/social-sharing-music/
and I was reminded of the Bob Burg & John David Mann book, Go-Givers, notably, the authors encouraging advice that “giving is the most fulfilling and effective path to success.” In his article, Ben talks about listening becoming a “richer and more [...]

Filled Under: Marketing

Apple Irked to the Core with Amazon

March 4th, 2010

iTunes, the sleeping giant of the download market, awoke on the wrong side of the bed to declare war on Amazon MP3’s “Daily Deal.” The Daily Deal typically prices a current release for $1.99 – $3.99 for one day. Puffed up with the success of the Daily Deal, Amazon started asking record labels to give it [...]

Filled Under: Marketing

Business 101 in the Mousehole

July 31st, 2009

Kudos to John Jurgensen (WSJ, 7/31/’09) for picking up on the Seattle- and Portland-based Modest Mouse, not just for their solid melodic tunes but for the indie band’s lessons on marketing music. The band has put out several singles on some very cool-colored vinyl and is free-streaming on Stereogum and Modestmousemusic.com. This Tuesday’s release of [...]

Filled Under: Marketing

“Musician, Market Yourself”

July 22nd, 2009

Check out the article “Musician, Market Yourself” in the New York Times by Brad Stone:
http://www.nytimes.com/2009/07/22/technology/internet/22music.html?_r=1&scp=6&sq=%20brad%20stone&st=cse
For those indie artists committed to bypassing a major label deal and doing their recording and marketing, Polyphonic is worth looking into. Formed by  music industry trio Adam Driscoll (Mama Group co-CEO), Terry McBride (Nettwerk CEO) and Brian Message (ATC & [...]

Filled Under: Marketing