IGF1

Interview with George Kitching of Overspill Poets

April 8th, 2010

You guys have come a long way so far on your musical journey from the Tyneside flats where Overspill Poets was first conceived and developed between delivering sandwiches to office workers and watching endless re-runs of Auf Wiedersehen Pet with spirited impromptu jams. There are a lot of up & coming bands that can benefit [...]

Filled Under: Marketing

Social Media, Go-Givers and Sharing Music

March 25th, 2010

I was reading Ben Parr’s article, “HOW TO: Use Social Media for Sharing Music”
http://mashable.com/2009/04/18/social-sharing-music/
and I was reminded of the Bob Burg & John David Mann book, Go-Givers, notably, the authors encouraging advice that “giving is the most fulfilling and effective path to success.” In his article, Ben talks about listening becoming a “richer and more [...]

Filled Under: Marketing

Idol Impatient with Idle Social Media

March 9th, 2010

Indie artists haven’t forgotten MySpace’s using them to create traffic in volumes impressive enough to shmooze the big 4 record companies to partner up in a sweet deal that basically left the indie artists out in the cold. Now, American Idol contestants are getting that same feeling following a message on March 3rd received by Twitter, [...]

Filled Under: Social Media

MySpace Revolving Door

February 27th, 2010

The appointment of Own Van Natta to CEO of MySpace was supposed to solidify the online music site as a key promotional partner with the big 4 record companies. One is left to ponder MySpace’s future with the sudden replacement of Van Natta with not one but two co-presidents: former product manager Jason Hirschhorn and [...]

Filled Under: Who's In Charge Now

Pandora’s Box

July 7th, 2009

Portions of the map Pandora has been using to construct its vision of becoming a truly global provider somehow got torn off as its service became quiet outside the U.S. borders. In reaction to the silence, listeners have sought connectivity through Fine Tune, Groove Shark and Last.fm while others are using TOR-toise/Foxy Proxy, accepting its [...]

Filled Under: Pandora's Box

Natta Good Sign for MySpace

June 28th, 2009

Put whatever corporate Natta-isms you want on the message (“to transform and refine our international growth strategy”), cutting 66% of its international staff and closing four of its international offices means that MySpace has to finally confront its inability to be a leader in social networking and not skirt the issue by placing blame on [...]

Filled Under: MySpace

Empty Spaces at MySpace

June 18th, 2009

Over 400 folks will lose their jobs at MySpace in a 30% reduction in employees positioned by Van Natta as a restructuring across divisions to create innovation and efficiency.
Let me extend my heartfelt empathy to anyone who’s lost their job in this souring economy. It’s tough to be out of work when the bills come [...]

Filled Under: MySpace