Check out the article “Musician, Market Yourself” in the New York Times by Brad Stone:
http://www.nytimes.com/2009/07/22/technology/internet/22music.html?_r=1&scp=6&sq=%20brad%20stone&st=cse
For those indie artists committed to bypassing a major label deal and doing their recording and marketing, Polyphonic is worth looking into. Formed by music industry trio Adam Driscoll (Mama Group co-CEO), Terry McBride (Nettwerk CEO) and Brian Message (ATC & [...]
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